Retail Employees Day

Retail Employees' Day

Retail Employees’ Day or RED is a day that is exclusively dedicated to the backbone of the retail industry – retail employees. RED was conceptualised by TRRAIN and is celebrated in partnership with RAI (Retailers Association of India), on the 12th of December every year.

The significance of shop floor employees, especially, among retail employees, is undeniable as they are essentially the ‘face’ of the business – they hold the relationship with the customer – and the effective engagement of these employees is a fundamental part of successful workforce management. It is in this spirit that Retail Employees’ Day (RED) was launched.

The main aim of RED is to encourage both employers and customers to recognise the efforts of retail associates and express gratitude for their untiring support. This appreciation helps make employees feel valued, and works towards building genuine relationships between employee, employer and customer. RED not only helps create loyalty but also boosts performance and nurtures positive attitudes amongst retail employees.


Global Impact

Retail associates
were celebrated in India
*0 Million
Retail Associates
celebrated across 31 countries

Discover the global RED celebration.

Immerse yourself in India's RED celebrations.

Leadership's take on RED


“Our mission is happiness for everyone and we aim to keep everyone happy, our employees and our customers. On this Retail Employees' Day I would like to say thank you to all our associates, thank you for your dedication and hard work and for spreading smiles.”

- Dalip Sehgal, CEO, Nexus Malls


“Thank you for bringing customers small moments of happiness, thank you for the tireless work you all put in. We are very grateful to you all.”

- Damodar Mall, CEO, Grocery Retail, Reliance Retail

Click here to explore ideas for celebrating your retail associates