About TRRAINHer Ascent

“There is no tool for development more effective than the empowerment of women.”
~ Kofi Annan (Former UN Secretary-General)

Women in India, despite making up 48.5% of the population, have a dismal workforce participation rate of just 25.5% (Census 2011). Many factors contribute to this gap – gender discrimination, lack of education, household responsibilities and concerns about workplace safety, to name a few. In response, TRRAINHer Ascent was started in 2018 to provide underprivileged young women with training in retail and essential life skills. By improving their chances of employment, this program empowers women to grow personally and contribute meaningfully to their family’s progress.

In India’s fast-growing retail sector—where customer connection is key—women bring empathy, resilience, and a deep understanding of consumer needs, making them indispensable to frontline and leadership roles alike. Therefore, women’s participation in retail isn’t just about inclusion—it’s about unlocking growth. Empowering women means tapping into a massive, underutilized workforce that can drive both customer satisfaction and business success.

Our Impact

Young Women Impacted

Centres present in Cities

Recruiters

TRRAINHer Ascent Model

Who do we support?

Young women between 18 to 27 years
From humble backgrounds
Minimum 12th pass
NEET (Not in Education, Employment or Training)

What do we provide?

Retail skills
Communication skills
Life skills
Employability skills

Where do we place the youth?

Apparel & accessories stores
E-commerce & Quick commerce
Restaurants & QSR
Warehousing
Logistics, etc.

How the program works

NGO partnerships

TRRAIN partners with local NGOs that work with marginalised young women across the country. Through these partners, TRRAIN reaches out to and builds a connection with the local community.

Mobilisation

The NGO partners with assistance from TRRAIN conduct mobilization drives to identify needy and eligible trainees for the TRRAINHer Ascent program.

Training

Trainees undergo a 30 day training encompassing a complete spectrum of retail-specific, communication and life skills. After successfully completing mid-term and end-term assessments, students get NSDC & Retailers Association Skill Council of India (RASCI) certification - endorsing their skills and job-readiness.

Placement support

Our dedicated placement team matches trainees with relevant industry opportunities. Our mentors and counsellors prepare them with interview skills and assist them in presenting themselves to their prospective employers.

Testimonials

Our Trainees Speak

“I want to thank TRRAINHer Ascent team and my trainer for helping me choose the right path. Not only am I happy with my job, but I am also independent and I can help my family.”

- Rupali Takalkar

"I'm grateful for the opportunity that provided work-life balance, allowing me to be both present for my son and earn a living. Many thanks to my trainer and the TRRAINHer Ascent team for their encouragement."

- Santhiya

"I am immensely thankful to the TRRAINHer Ascent program for persuading my family to grant me the opportunity to participate. Following the successful completion of the program, I was thrilled to secure a position at Skechers, where I am now employed with an annual salary of Rs. 2,56,000.”

- Firdos

Our Recruiters Speak

“We are extremely happy and satisfied to empanel with TRRAIN and TRRAINHer Ascent. We might be able to fill our vacancies with resources trained by your team. We are so impressed with their go-getter attitude, interest in learning new things and zeal to improve their skills which clearly shows how you nurture and train them and make them industry ready.”

“Deepika is one of the best salespersons in Viviana Thane Homecentre and her results are good. She is dedicated to her work, punctual on job, and has the ability to build a good rapport with the customers as we have got some good feedback from the customer also.”