Partnership of retailers with disability employment centers.

In today’s society, diversity and inclusion have become buzzwords in the business world. Organisations are increasingly recognising the benefits of a diverse workforce from a business and ethical point of view. One such organisation is TRRAIN, where we are constantly focused on empowering under-represented and marginalised sections of society, by providing them with sustainable employment opportunities. One such underrepresented group that’s receiving more attention than ever, is people with disabilities. However, such specially-abled people still face a much higher unemployment rate than the rest of the population. This is where partnerships between retailers and disability employment services come in – It’s definitely a win-win situation!

The Importance of Partnerships between Retailers and Disability Employment Services:

The goal of these partnerships is to connect retailers with people with disabilities and create a win-win situation for both parties. Retailers can benefit from a vast and often undervalued talent pool, while people with disabilities can benefit from the support and resources provided by disability employment services to help them succeed in the workplace. After all, to achieve the true meaning of being successful, People with Disabilities need to be a part of the journey. And that’s one of the reasons why there is so much focus on livelihood donation, so that every individual, irrespective of their background or physical abilities, leads a respectful life.

 In this blog, we’ll look at the importance of these partnerships and how retailers can work with disability employment for disability inclusion.

  • Creating a More Inclusive Workplace: When retailers hire people with disabilities, they are not just offering equal employment opportunities. They are creating a culture of inclusion and diversity within their company. Not only does this create a more positive work environment, but it also helps to attract customers who appreciate companies that focus on diversity and inclusion.
  • Tapping into a Talented Workforce: People with Disabilities are just as capable of working as any other employee. But because of the stigma and misconceptions around disability, they often struggle to find employment. Working with disability employment services allows retailers to tap into this pool of talented people and harness their unique skills and talents.
  • Meeting Corporate Social Responsibility: Retailers who partner with disability employment services show that they are committed to Corporate Social Responsibility (CSR). Promoting equal opportunities and livelihood for persons with disabilities is a way for retailers to make a positive impact on society. It also helps to build their brand and reputation, as consumers are more inclined to support businesses that focus on social issues.
  • Access to Resources and Support: Disability employment services provide a variety of resources and support for both employers and employees, including job coaching, training and accommodations for people with disabilities. Partnering with these services can help retailers create an inclusive workplace and provide employees with the support they need to thrive.

Ways To Partner With Employers For Working With Disability:

Retailers need to collaborate with disability employment services to build a more inclusive and diverse workforce, not only to provide sustainable employment for Persons with Disabilities but to create a culture of disability inclusion in the workplace that lasts forever. Working with disability organisations allows retailers to access a diverse talent pool and provide equal sustainable employment opportunities for people with disabilities. Here are some ways employers can collaborate with disability organisations: 

  1. Offering Internship Programmes : Retailers can benefit greatly from partnering with disability employment services through internship programmes. These programmes provide individuals with disabilities with the opportunity to gain real-world experience in a particular industry or job role. They also allow retailers to evaluate their employees’ skills and future employment prospects. This can be beneficial for both employers and employees alike, as it allows individuals with disabilities to demonstrate their skills and retailers to expand their employee base.
  2. Providing Job Shadowing Opportunities: One of the most effective ways for retailers to collaborate with disability employment is through job shadowing. A job shadow is an opportunity for differently abled people to watch and learn from an employee in a particular job role without having to do any work. By doing so, People with Disabilities can gain valuable insight into the job and what it entails. It also gives retailers a chance to introduce people with disabilities to their workplace and evaluate their suitability for the role.
  3. Organising Disability Hiring Fairs: The purpose of disability hiring fairs is to connect employers with Persons with Disabilities who are looking for work. By attending a disability hiring fair, retailers can demonstrate their commitment to inclusion and meet prospective employees. Disability employment services frequently organise such campaigns and fairs and provide retailers with the information and resources they need to make the event successful.
  4. Creating an Inclusive Recruitment Process: Retailers also have the opportunity to work with disability employment services to set up inclusive recruitment processes that are inclusive and accessible for people with disabilities. For example, retailers can provide alternative formats for applications and interviews. They can also offer accommodations during the hiring process. By working with such services and agencies, retailers can remove hurdles to employment for People with Disabilities and help create an inclusive workplace.
  5. Providing Training and Development Opportunities: Another way in which retailers can work in partnership with Disability Employment Services is by providing training and education for People with Disabilities. Training can take place on-site, online, or through specific training programs. Investing in the training and education of people with disabilities not only helps to attract and retain skilled employees but also helps to foster a culture of sustainable learning and development within the organization.

Partnering with disability employment services not only benefits the individuals but also brings a range of advantages to retailers, including a more inclusive workplace, access to resources and support, and a positive brand image. Through various partnership initiatives, retailers can contribute to breaking down barriers to provide employment for individuals with disabilities and create a more equal and inclusive society. 



    Founded in 2011 by B.S. Nagesh, Trust for Retailers and Retail Associates of India (TRRAIN) is a 12A, 80G, public charitable trust that aims to catalyse a change in the retail industry by empowering people through retail and allied sectors in creating sustainable livelihoods for Persons with Disabilities and Young Women from marginalised backgrounds.

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